search engine optimization - FACT WORLD


Friday, July 5, 2019

search engine optimization

search engine optimization

search engine optimization
search engine optimization It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site.
SEO is a constantly evolving digital marketing channel that requires time and maintenance to ensure you’re effectively implementing it to your site. As an SEO professional with over 10 years of experience in the industry, I’ve been able to help a number of prestigious brands achieve an increase in sales and revenue from optimizing their websites. Here are some quick tips for any e-commerce business:
Conduct keyword research.
On-page SEO is the optimization of content and code on each page of your website in order to improve its search rankings. To ensure you’re utilizing words that will effectively support your content and marketing strategy, you’ll need to conduct keyword research.
Google uses Latent Semantic Indexing (LSI) to analyze where a page should rank in a Google search. LSI is a system used by search engines to analyze other words relating to your search. This provides a better understanding of search engines like Google and its users. This is where keyword research comes in. You want your site to rank as close to the top of Google as possible when your target market is searching for the product or service you have. Producing content with the right keywords is what will help your site rank higher.
As an e-commerce entrepreneur, you’ll want to put yourself in the shoes of your buyers. Think about what they will be searching for. How do you want your consumers to find your business? Once you have brainstormed these search terms, you’ll want to research them to see if they will successfully help your site rank. Conducting a quick keyword search with free online tools like Ubersuggest, Google Keyword Planner or KWFinder can show you how popular your search terms are by looking at their monthly search volume. This is a great way to give you a guide on the content you might want to produce for your site and which keywords you will want to utilize and target to rank higher.
Improve page speed.
A slow page load time negatively impacts your SEO. This can also impact ROI and user experience. Ensure you’re improving your page speed.  However, there are a few simple adjustments you can make to your site right now to increase the speed on your site:

• Optimize your images. Your images don’t need to be any larger than what is necessary. You can reduce the file size by uploading lower-quality versions of your images in the right file format and compressed for the web. This can have an immediate and drastic effect on your site speed.

• Enable browser caching. This will speed up the load times for your repeat visitors by storing elements of your site pages in a cache.

• Optimize your plugins. If you have a lengthy list of plugins on your site, deactivate or delete the ones that are no longer required on your site or are slowing your site down.

Optimize product descriptions.
You want to ensure your product descriptions are optimized for SEO.
It’s a good idea to keep the descriptions of your regular products to a 300-800-word length and over 1,000 for your high-selling products. The descriptions for these high-selling products should contain at least 3-5 links. A description that is too short indicates that you’re likely missing out on implementing your content with valuable search terms. You want these pages to have the best chance of showing up in a relevant search. I have found this to be best practice due to my own SEO tests conducted on client sites, and have seen a massive jump in organic traffic and keyword ranking using the above method.
You want to use researched keywords focused on user intent for each of your product descriptions, as the content on each of your pages will vary and you want to attract winning searches.
Implement unique meta descriptions.
Your meta description is the first piece of copy that users will see on Google before they choose whether or not to click on your website. This description is a tool that you can use to attract the clicks of searchers that come across your site. In my opinion, your meta description should be written for the end-user, including main keywords and a call to action.

Example: [Enticing product headline, including the main keyword for the page] + [call to action]

Optimize your URLs.

A vital factor for improving the SEO of your e-commerce site is to optimize the structure of your URLs.

Your URLs should be as clear and concise as possible. They should contain relevant keywords and should not include numbers or spaces. If your URLs are clear and organized, you’re on the right track.

For example, if your e-commerce shop is selling red phone cases, you should write the dedicated page URL like this:

Here's an example of what not to do:

Design for the mobile experience.

In today’s digital landscape, there’s a good chance that most of your consumers will use mobile to make a purchase on your site.

Engaging smartphone users can be easy for e-commerce sites — and in the long run, help you stay at the top of search engine results. It’s important to ensure your SEO and website is optimized to cater to mobile users.

Implementing minor adjustments to your e-commerce site can be done by any entrepreneur. Following these tips and tricks can help you to simply drive organic traffic to your site and increase your ROI, putting you on the path to SEO success.

Content creation is central to a website that pulls in and retains audience attention, while also being easy for web users to find through effective search engine optimization (SEO). Website copy includes any of the text found on a website, from its home page to the “About” section and the organization’s contact information.

Businesses have a special responsibility to host well-edited, structured and informative copy that engages and educates site visitors. Although SEO is often the focus of content creation literature and advice, Google recommends making web users your first priority. In fact, search engine algorithms favor high-quality original content that is more likely to benefit web users.

Quality website copy with well-executed SEO measures can have a positive impact on revenue. Increased web traffic has been shown to boost sales leads. According to Marketing Sherpa, organic traffic converts to leads at a 16 percent rate on average.

Whether you’re writing for a new website or editing older copy, I have compiled a set of tips for professional content creation to boost visibility, user experience, and marketing reach.

9 Content Creation Steps for New Websites

Initial drafting stages are an opportunity for your business to refocus its branding through content creation.

Your website should be ready to serve as the first point of contact for new and potential clientele. If your company’s branding is on full display with details stating the features and benefits of its services, you’ll be better equipped to reach potentially busy, distracted visitors.

For those very early on in their web design process, this Three Girls article provides advice on getting your business’ web presence off the ground. Once your website is built, it’s time to prepare the text and graphic content for its individual pages. Content creation – from visuals to SEO – is both an art and a science. If you are just getting started, follow these steps to fill in blank space on your new domain.

Create a list of principles that set your business apart
Think about the company’s origin story – what inspired the founders to share their concept with the world? Also, think about achievements and landmarks over the years. What is exceptional about this business that shapes its consistent delivery of quality?

2. Decide on 1-3 calls to action for site visitors to follow

According to The Daily Egg, calls-to-action (CTAs) are prompts that encourage people to take a specific action after arriving on your website. They may urge people to visit your online or brick-and-mortar store, take advantage of offers or provide their contact information. Rank CTAs from most to least important to determine where and how they will be used in your web copy. Your top CTA should drive sales most directly and appear prominently on your home page.

3. Choose fonts and colors to represent your business

This is an opportunity to get creative with content creation! Knowing your guiding style principles early in the process saves work later while establishing a platform for the overall vision for your content. If you have a working logo, find fonts and colors that reflect its text and graphic style. At a minimum, choose a primary typeface for titles, and a secondary font for body text. Concerning color palettes, most businesses use a mix of bright colors and neutrals to set the stage for a website that balances visually-engaging aesthetics with professionalism.

4. Designate a purpose for each page with SEO in mind

Review your list of principles and calls to action. Decide on what basic information and resources you want hosting on your website. Organize these items or ideas under page subject headers. If you are working with a web designer or programmer, make it a priority to actively communicate with them about anything that requires their expertise, such as page creation, deletion or menu development.

A typical business site may include the following pages:

Home – an inviting landing page that provides basic information and guides traffic to other parts of the website
Contact – welcome visitors to contact your locations, digital team and help resources; include links to your social media resources, event calendar, and newsletter sign-up.
About Us – tell your company’s story here, emphasizing your team and your mission
Services – depending on the breadth of services you provide, offerings may be centralized on one page or sorted into various pages for types of services
Blog – this is a place where your company can capitalize on its industry knowledge by sharing expertise in written form
Portfolio/Client List – although not obligatory, showing off the work your team has done, or the clients you serve demonstrates what you have to offer to potential customers
News, Press Releases and/or Testimonials – share internal developments as well as what others are saying about your company in one convenient place
Adopting the perspective of potential visitors’ ‘ improves future web user experience as well as SEO.

5. Select keywords for each page

Keywords are terms that web users put into search engines to find resources. When choosing keywords, try to imagine what someone might search to find your business’ website. Placing keywords throughout web copy is the first step to incorporating SEO into your page drafts. While keywords help guide traffic to your site, CTAs guide visitors to interacting with your company by prompting sales, consultations, content consumption, and inquiries.

6. Account for skimming and attention spans

Attention spans for digital content currently average of eight seconds and are rapidly decreasing. Content creation needs to address the likelihood of audiences skimming for main points and deciding to dedicate more attention to details based on what they glean from brief glances. Clear topics of discussion, bulleted or numbered lists and the logical overall organization of the subject at hand can help account for inattentive reading while making your website easier to navigate for readers willing to explore further.

7. Use both inbound and outbound links

Linking between pages on your website (inbound links) and to outside sources (outbound links) can enrich visitors’ experience without the need for excessive explanation or repeated content. Repeating the same content from page to page results in lower search engine rankings, while varying content that includes credible link sources increases SEO.

8. Embrace collaboration

Do you have a team member who is talented at writing, graphic design or editing? Someone who knows your company well, like a current employee or consultant, is an ideal partner in content creation and editing.

9. Tying it all together

Once you have a complete outline based on your website map with style ideas and link resources, court input from potential collaborators. If you’re comfortable drafting text for your website, one or more peers within your organization might help edit. It’s wise to have at least two collaborators review each piece of copy created, aside from the original author, before the content is published.

Content Creation Tips: Editing Your Website Copy

A careful review of your copy within the context of your company’s website is a crucial step in content creation.

You don’t have to be a professional writer or SEO expert to make your website more accessible. Whether you’re editing a new or long-standing website, aim to balance simple language and clear layout with diverse, engaging content.

When reading through the draft text, note areas where the phrasing is especially dense or complex as well as instances of phrase repetition or dry verbiage. Mark sections that need improvement from a user experience point-of-view for editing. Review your copy using this list of tips to strengthen problem areas.

Cut your word count without skimping on information: According to Forbes, professional editors strive to deliver their message in as few words as possible. One way to reduce word count during content creation is to utilize hyperlinks where a concept needs extra explanation, or where a term refers to something explored on a different page of your website. Also, tighten up the flow of ideas using well-placed titles and subheadings followed by numbered or bulleted lists wherever possible.
Reduce unnecessary jargon: Although useful in written materials that relay industry expertise, technical jargon can create audience confusion and other barriers to getting your message out. Also, many words have different meanings for professionals compared to laypeople. Use shorter, more common synonyms wherever possible, and briefly explain technical terms when they’re unavoidable.
Eliminate indirect phrasing and passive voice: Do you use past tense where present tense could communicate the same thing? Do you see complex action phrases like, “To have been started,” or, “Is going to be done,” throughout your copy? Make it a practice to use as few verbs, or action words, to communicate each statement – even if it means breaking one idea into two sentences. An easy way to write copy that reads in a more direct and active voice is to write one sentence to introduce or establish a topic followed by another that expands upon that topic.
Diversify the phrasing and framing of your calls to action: Experiment with ways you can incorporate CTAs into your copy, using at least one per page. Change up how you deliver your message throughout the website’s copy to favor improved SEO, vivid language, visible placement, and higher customer conversion rates.
Use colorful language as often as possible: Now that your copy is both more structured and minimal, locate generic or nonspecific words like “good,” “great” or “important.” Replace them with appropriate, descriptive terms that demonstrate your company’s competence and earned reputation.
Break up blocks of text with formatting and media: Keep paragraphs short and vivid. Bold, italicize or colorize (very selectively) special terms you want your audience to focus on. Look for opportunities to incorporate images or videos where further illustration is desirable.
Enhancing SEO in Website Content
SEO encompasses a set of practices that make it easier for web users to find your website by boosting its ranking in search engine results.

Although SEO should be part of website design from the beginning, established website copy can easily be retooled to better attract search engines. Many content creation strategies explored in previous sections of this article improve search engine ranking indirectly while boosting the overall quality and success of your company’s website. However, certain strategies primarily target SEO rather than optimal user experience or higher sales numbers.

Make sure you’re using keywords roughly every 100 words: According to Shout Me Loud, creating web copy that is about 10 percent keyword-based raises a page’s search engine ranking significantly. Keyword usage should be as natural as possible within the progression of the surrounding text.
Incorporate custom quality media, like photos and videos: Behind-the-scenes images, tutorial videos, and pictures of your team will not only enhance the user experience of your website but also the SEO ranking with unique content. In fact, websites that include video media receive between two and three times more traffic than those that do not, according to Wordstream.
Double-check branded language for correct spelling and usage: This is especially effective for improving the probability of people searching specifically for your company’s site. Think of your company name and any brand-associated phrases as primary keywords that appear throughout your entire website.
Schedule blog entries or content updates consistently: According to Pronto Marketing, consistent posting trains search engines to rank your blog (or another page) higher based on newly-published, and thus more relevant, content. If Google’s bots have learned what days and times you update, they are more likely to list your updated page towards the top of search results.

search engine optimization: What is SEO?

search engine optimization if you have a youtube channel and you are not getting views or any website that you have created, the visitor does not visit your website,  (SEO) helps you increase your visiter for. Example: Now suppose you opened the youtube channel or you have developed the website. Now you post a video on youtube or post an article blog on the website. Now you will expand it in the world, how will the world rank on the internet? So there are 3 ways to do it.

# 1. You will be posting on your Facebook page that you will see my video or watch the video in the WhatsApp group or visit the website. This is the first way to get 100 or 200 viewers from this, you will not get much.

# 2. Add the additional section of your website to the add-in section of Facebook. You will run ads or add some special keywords on Google or add a link to your website or video so that you can get views now. It will cost a lot of money, small starter websites or small youtube will not be able to afford it all

#3. In organic search you can take millions of hits that are free too example: Suppose you have to search something on the internet, what will you do first you will go to or there is also another search engine. Go and type the keyword.

(The keyword that you search in the Google bar speaks to the keyword). So assume that you have searched the free group SMS Google's responsibility. You can list any number of websites on it. how to optimize this search engine of (SEO), so that the website we created is the topmost income in those results so that in the whole world they search for a specific keyword. More traffic income on our website

Now suppose that you have created a website, now you will tell Google who has this website on top of this particular thing, above this particular category, Google has made a product by doing all this, which is named Google webmaster if you have a website then tell Google We can tell through the Google Webmaster tool and the website which is ranked in Google is not meant for that, there is more competitive in the world who want to rank all this Google Google webmaster for him to tell you also have a website it would have the tools to submit to Google

All these search results are from the help of Google's algorithm and this is the secret algorithm, which is Google's search engine optimization. If we talk about Google, how many conditions do we optimize our site? So how to SEO in the world, a company will say 10 or 15 thousand will SEARCH ENGINE OPTIMIZATION (SEO) on this keyword and rank it on Google, all this is a business which is giving 10 or 20 thousand for what you want The You are free to do all the things you can do how  (SEO) works You can sit at home or through   (SEO) youtube or a free website .

: Now there are also parts of SEO White Hat SEO and black hat SEO

search engine optimization


#1. White hat SEO

White hat SEO happens that we will not do anything that all responsibility belongs to Google because it has submitted its own website to Google. Now Google will use its algorithm to rank when that website is to be ranked.


#2. Black hat SEO

The black hat SEO happens that we are firing Google, it casts its coding and forces its algorithm.

: What is the local SEO?

search engine optimization

About 46% of Google's search is with local intent. Google's algorithm is used in what a user wants to search for. With the help of an algorithm.
This is the location-based query that searches around the user are being searched local  (SEO) becomes very important to increase your business. If SERP is ranked in the rank then it is on the targeting keyword, which is what the local user is searching for, Google selects those targeting keywords that want to rank the keyword that Normal is ranked, the website is exactly what this local  (SEO) is different from.

 : Local SERPs

If you search for local SEO then the map shows the first thing in it: suppose example: If you search on Google at the online shop near, then it shows you the results that local user has searched for. the map shows now that we see the 3 business shop under the map, we talk about local pack or 3-pack

Now the main goal of Google is to show the results by fully satisfying the user, if the user is searching with the local intent, then he does not come to the result of that particular blog, which results in the best results website that is all Google my business Comes from Google, which is Google's product.

: How do I access my Google business page?

Introduction to google my business: Google my business is a free tool that Google does not make money from the results you show in local SEO. These are all free local SEO which is an available profile on the Google business page.

 The Google business page which is the free service when the User creates an account, Google goes into that profile to update the contents, when the local SEO searches the user, when the user clicks on it, the location shows in it and the address is also displayed. All Google updates the user's profile, from which the location of the business is known.

: Local SEO expert

We are displaying the user directly in local search engine optimization, there is never add a show, which is added pop-up in the normal website. Local intent only is the SERPs show which is local search engine optimization, so when the user searches or If you want to know then basically, with the help of a local SEO expert, they show results to them. It is not so in local SERPs that add is extracting users to push marketing.


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